Target Audience

Our film is going to be a thriller/horror, as the idea of a crime thriller can fit with the suspense and gore of horror. Based on this we need to sustain a target audience for the film. If it were to be based on Horror alone it would be aimed at teenagers as the idea of fear as they reach adulthood is personified in the suspense and fear. However the problem is that thrillers are more suited for adults as it can involve a puzzle to the conclusion of the film that adults prefer to watch as they can then feel fully involved as they try to solve the dilemma of the film. In our film the puzzle is working out the killer as throughout the opening scene you do not see their face and the idea is this remains the case for the rest of the film and as the film unravels the killer will be seen on multiple occasions but in a very discrete fashion among other characters, this makes it less obvious as to who the killer is therefore creating the puzzle. In turn the murders will become slowly more sadistic but always centring around the removal of the heart, this is the horror (gore) aspect of the film. Based on these two conflicting types of genres then the target audience would be quite broad as it will attract teenagers for the horror side of the film but the idea of the puzzle/mystery will be the attraction for adults so the target audience will be aged between 15 and 30 years old. This broad range in our target audience will allow us to expand on what was before a niche market (in terms of thriller) to a mass market because horror is massively popular with young people so by having a mix of audiences it expands our market. It will also broaden our marketing campaign as we can use social media to advertise our film as it will open up to the younger demographic but due to the fact we have a broad market we have to consider the older section of the audience so in that case newspapers would be a good cost effective way to branch out to that audience as newspapers have an older demographic and would cost less than a television advert at peak times. poo