Friday, 18 March 2016

Studio Logo: Our studio is called 'Caspian Pictures' which takes some inspiration from the company MGM, which uses the logo of a lions roar. Similar to this or logo uses a moving image of a tiger walking into a forest as it fades away.
The idea of MGM and their logo is to show power on the industry of film where as ours shows power by how the tiger dominates the screen because in ours it does not only just show the head of a big cat, it shows the whole body as it fades into the distance. To do this we used a small segment of a YouTube clip and saved the part we wanted as a jpeg. Following this it was added to Premiere and then the background picture was placed as a background frame and zoomed into a high percentage so that the background fit the moving image, then the crossfade was added to the tiger to make its disappearance seamless in the logo, while at the same time the studio name has faded in and out in time with the tigers appearance on screen. The reason we have the tiger fade is simple linked to the studios name 'Caspian' as it is an extinct species of tiger so it in one sense fits the mascot/representation in our logo but the idea of it being extinct represents the film and what would be the ideologies of the companies films: Bringing back films which are considered outdated, for example it could be argued that thrillers, despite being made on a regular basis, are no longer blockbuster films and are made on much smaller budgets in many cases and the idea of our logo is to show that we want to resurrect the forgotten genres. So the fade represents the extinction of the tiger but the appearance of it shows that its legacy lives on.

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